Calculate your selling price using a desired markup percentage on cost.
Selling Price = Cost × (1 + Markup % ÷ 100)
Note that a given markup percentage always corresponds to a lower margin percentage, since margin is calculated on the larger selling price rather than the smaller cost. For example, a 100% markup equals a 50% margin, not a 100% margin.
Markup is calculated on cost price (Profit ÷ Cost). Margin is calculated on selling price (Profit ÷ Selling Price). The same rupee profit gives you a different percentage depending on which one you calculate — see our Margin Calculator for the comparison.
This varies widely by product category — grocery and FMCG often use markups of 10-30%, while apparel, jewelry, and specialty goods can use markups of 50-150% or more, depending on competition and perceived value.
Selling Price = Cost × (1 + Markup % ÷ 100). For example, a ₹500 cost item with a 40% markup sells for ₹500 × 1.40 = ₹700.
Yes — a 100% markup means the profit equals the cost, so the selling price is exactly double the cost price.
Markup-based pricing is the most common approach retailers use to set prices: start with your cost, decide how much profit (as a percentage of cost) you want to add, and arrive at your selling price. This calculator does that instantly and also shows the equivalent margin percentage, so you understand both sides of the same number.
Want to work the other direction — starting from a target margin instead? Use our Margin Calculator.
